prAna, an ancient Sanskrit word for breath, life and vitality of the spirit, started in 1992 making climbing and yoga clothing. From their humble beginnings, they've now grown to represent a choice of lifestyle, rather than just a product. Drawing inspiration from their close ties to climbing master Chris Sharma and yoga guru Shiva Rea, prAna continues to grow as a conscious brand, with careful considerations to the environmental cost of production and product development.